If your email marketing and automations are costing you time, money, or your last remaining brain cell, I can probably help you…
How?
Well, that depends on what kind of tech trouble you've gotten yourself into.
Maybe your emails are disappearing into spam folders, taking potential sales with them.
Or you've got a tech stack that resembles a plate of spaghetti. Too many tools, conflicting advice, and automations held together by hope and a prayer.
Perhaps your business is doing well and you just want things to run better. Fewer unnecessary costs and less manual work, with a tech setup that doesn't give you a headache.
I'm Christine, your friendly neighbourhood tech simplifier and occasional systems sorceress.
You've done the hard part. You built a list full of people who want to buy from you, and an offer they're happy to pay for.
Then the tech started getting in the way.
I help businesses like yours stop losing sales (and brain cells) to tech problems by fixing their email marketing, deliverability, and automations.
Sometimes I'm fixing what's broken. Other times, I'm building something new or finding a cheaper way to do what you're already doing.
For example…
I once helped Ian Scott, a direct-response copywriter who's generated over $15M for 8-figure brands, get a client's emails back into the inbox.
Their deliverability was great on HubSpot. Then they moved to HighLevel, and their inboxing tanked.
They were stuck sending to just 500 people, with open rates barely scraping 20%.
So I gave him a step-by-step warm-up plan, with clear numbers to hit before sending to more of the list.
Now they're back to sending to over 10,000 people in that segment, with healthy deliverability.
Of course, not every problem is that straightforward.
Some involve hours of API documentation, mysterious error messages, and me wondering why two platforms that claim to integrate with each other… don't.
Weirdly, I enjoy that stuff.
I've even invented technical problems just for the fun of solving them.
Yep. My idea of a Saturday night…
I used to be a tech dinosaur.
The full-blown, fossilized kind.
I started as a coach, moved into copywriting, and somehow ended up knee-deep in APIs and email deliverability.
Quite the career plot twist, eh?
It also means I know both sides.
I've been the one writing the offers, emails, and social content for over 30 clients. Some of that copy helped clients land introductions with Nike, Zara, and Adidas.
I've also been the one behind the scenes, fixing the funnel when it breaks.
Very few people do both. So when I fix your tech, I'm also checking whether it's making you money.
I've always been a little obsessed with getting more out of less.
I've spent a year living in Austria and love figuring out how little I can pack into one backpack for weeks of travelling.
I'll happily spend far too long deciding whether I can leave behind one more T-shirt.
Fitness is much the same.
I run and lift, but I'm obsessed with seeing how strong and fit I can get with 30-minute workouts.
Probably my fitness coaching background talking.
I still read fitness textbooks for fun, by the way.
Yes, voluntarily.
Apparently, I approach business technology the same way.
Why pay for five tools when two will do?
Why build a 27-step automation when five steps work?
Although I'll happily spend hours figuring out how to make something take five minutes.
I know. Strange hobby.
But I also remember being the person who didn't understand any of this stuff.
Spending hours watching tutorials, then getting talked down to by some know-it-all tech bro when I finally asked for help.
Thanks, “friend”… Very helpful.
My philosophy is to simplify and humanize your tech.
Forget the funnel the size of Saturn.
You probably don't need another shiny subscription or an automation that requires its own instruction manual.
If I can recommend something cheaper, I will. Even if you don't hire me.
I'd rather give you the right advice than sell you something you don't need.
Who do I work best with?
Businesses that already have customers and an offer people are buying.
Maybe you want more revenue from your email list or someone to untangle those integrations nobody dares touch.
Maybe you already have a tech person or a team, but they're stretched thin. Or they're brilliant at the technical bits, but turning that into revenue isn't their thing. I'm happy to work alongside them.
Or perhaps you'd just like a technical sidekick.
Someone you can message when something breaks, needs building, or could be making you more money.
I work on individual projects or stick around for ongoing support.
I prefer a handful of clients so I can get to know their businesses. That way, when you message me six months later about some obscure automation, I'll know what you're talking about.
No explaining your entire business to another freelancer for the 47th time.
And no meetings every time someone sneezes near a Zapier workflow.
But enough about me.
You probably want to know what it's actually like working with me.
Well, here are a few people who can tell you better than I can.
Some kind words from people I've worked with
She knows what's working, what's not, and she actually gives you a plan to follow.
Christine helped me get a 35% boost in my open rates which means more profits to my biz with email deliverability and she set up automations for me while I was focusing on client acquisition and delivery!
Maria GudelisFractional CMOChristine is one of the most knowledgeable email marketing experts out there. Working with her on The Boonly newsletter deliverability was a blast not only because we achieved amazing results. Seeing your email landing in the primary tab feels so good but also because I've learned so much about emails through this process.
If you need a kind, smart and experienced consultant to help you with your newsletters or emails, you should know this: Christine is the best.
IrenaNewsletter CreatorWorking with Christine as a client was incredible to watch. We tackled a messy email backend and built an authentic evergreen funnel…
Now as an email deliverability consultant, Christine's superpower isn't just technical expertise (though she has that). It's that she's genuinely nice and goes above and beyond because of her own standards, not because someone's paying her to.
Christine has one of the best origin stories in marketing - seriously, ask her about it sometime. What matters is she turned an unconventional start into a thriving copywriting and email deliverability career.
Working with Christine as a client was incredible to watch. We tackled a messy email backend and built an authentic evergreen funnel, but what impressed me most was how she took every concept and made it her own. She doesn't just implement, she genuinely cares about doing right by her audience.
Now as an email deliverability consultant, Christine's superpower isn't just technical expertise (though she has that). It's that she's genuinely nice and goes above and beyond because of her own standards, not because someone's paying her to.
She naturally weaves credit and links to her mentors into conversations and emails - you can tell she values the people who helped her get where she is.
Christine does great work because she cares, period. Plus she's an absolute joy to work with and yes, she loves chicken nuggets. If you need someone who combines technical email skills with authentic human decency, Christine's your person.
I have been a ConvertKit customer for a little over a year, but all I've been doing is broadcasts. I knew I had to get a sequence in for my latest product release, Raising the Bar. I had no idea how to create this sequence. Christine was able to put all the pieces together…
Erika VillarrealCustomer Service ManagerOver a year working as the Marketing Manager at Discount Lots, I've had the privilege of collaborating with numerous email marketers. Among them, Christine stands out as a total package.
…She adeptly manages the intricacies of Klaviyo, from liaising with support to resolving any technical challenges with our developers, ensuring all of them are thoroughly addressed and 100% completed.
Over a year working as the Marketing Manager at Discount Lots, I've had the privilege of collaborating with numerous email marketers. Among them, Christine stands out as a total package.
She's one of the very few email copywriters who can seamlessly adjust to your brand's distinct tone and voice and style. Within a short span of weeks, she has consistently delivered email copy and content that is practically flawless, needing only minor tweaks, if any at all.
If technical expertise in email systems is what you're after, Christine is also undeniably proficient in that aspect. She adeptly manages the intricacies of Klaviyo, from liaising with support to resolving any technical challenges with our developers, ensuring all of them are thoroughly addressed and 100% completed.
For those who prioritize data-driven strategies, Christine is a genuine asset. When presented with guidelines regarding the core email metrics to report weekly, she did more than just meet them. Her initiative led to the creation of multiple Google Sheets detailing her A/B test outcomes and segmentation insights with all the benchmarks that I needed.
Furthermore, Christine excels in project management. She not only quickly adapted to the Asana platform I introduced but consistently provided timely updates on her progress in Slack. Her ability to mediate feedback from her team, herself, and our company ensures challenges are promptly addressed.
One of Christine's commendable traits is her punctuality. She is invariably prepared for meetings, often joining calls ahead of time, ensuring our discussions are efficient and to the point.
In essence, Christine's dedication to her craft is evident in her relentless pursuit of perfection. She welcomes constructive criticism, using it as a catalyst to refine her methods and establish effective standard operating procedures.
In my tenure as a marketing manager, finding an email marketer as dependable and competent as Christine has been a relief. She epitomizes the fusion of creativity, technical prowess, data analytics, and project management.
I can't recommend Christine enough. Beneath her reserved personality, is a burning powerhouse of talent, determination and enthusiasm. Her unique blend of skills is not only rare but ensures she's poised to elevate any email marketing campaign to the next level and achieve tangible results for any company she'll work with.
Katami DimapunongMarketing Manager, Discount LotsI was fortunate enough to mentor Christine, and I've seen her blossom into a first-rate email marketer. Her deep-seated knowledge of ConvertKit and unwavering commitment to email marketing has added immense value to our work together.
Mike CardonaHidden Levers AIChristine is the rare sort of person who not only delivers what she says she will, but finds ways of over delivering that'll knock the breading off your nuggets. She's often ahead of schedule too, which might be even more rare.
Alexander MullanFounder, The Wizards of WordcraftAnyway, I've rambled long enough.
If your business is making money but your tech is making you question your life choices, let's chat.
Tell me what's going on. If I can help, I'll tell you how.
Email me at christine@christinetrac.net.
Now, quit reading my words and send me a message.
Those golden crispy chicken nuggies aren't going to eat themselves.
Have a jolly day!
Christine
A little hello from the mountains in Austria.