If your email marketing and automations are costing you time, money, or your last remaining brain cell, I can probably help you…
How?
Well, that depends on what kind of tech trouble you've gotten yourself into.
Maybe your emails are disappearing into spam folders, taking potential sales with them.
Or you've got a tech stack that resembles a plate of spaghetti. Too many tools, conflicting advice, and automations held together by hope and a prayer.
Then again, perhaps your business is doing well and you just want everything to run better. That could mean cutting unnecessary costs, saving your team hours of manual work, or untangling that spaghetti mess so you can figure out your next move.
Whatever the case, there's a good chance I can help.
I'm Christine, your friendly neighbourhood tech simplifier and occasional systems sorceress.
I help businesses make more money (and lose fewer brain cells) by improving their email marketing, deliverability, and automations.
Sometimes I'm fixing what's broken. Other times, I'm building something new or finding a cheaper, less headache-inducing way to do what you're already doing.
For example…
I once helped Terry get his newsletter up and running in just 90 minutes, after he'd spent two weeks trying to figure it out himself.
Two weeks of tech-induced misery, sorted in an afternoon.
I learnt everything I needed to know about starting an email newsletter in 90 mins today than 2 weeks of research in the past.
How did I do it?
I booked a call with Christine and had a wonderful conversation 🙌🏻
Maximum ROI on my time achieved.
Now, I wish every technical problem could be solved in 90 minutes.
Some require a little more detective work involving API documentation, mysterious error messages, and me wondering why two platforms that claim to integrate with each other… don't.
The funny thing is, I actually enjoy that stuff.
I've even been known to invent technical problems just so I can have the fun of solving them.
Yep. That's my idea of a good time.
I used to be a tech dino. Seriously.
A full-blown technological dinosaur.
I started out as a coach, moved into copywriting, and somehow ended up knee-deep in email systems, APIs, and deliverability.
Quite the career plot twist, eh?
Having been on both sides of the tech struggle, I remember how frustrating it was to spend hours watching tutorials, only to end up more confused than when I started.
Even worse was finally asking for help and getting virtually slapped in the face by some know-it-all tech bro who talked to me like I should've been born knowing this stuff.
Thanks, buddy. Very helpful.
I haven't forgotten what that feels like, which probably explains why I'm so particular about how I work with people.
My philosophy is pretty simple: simplify and humanize your tech.
Forget the funnel the size of Saturn.
You probably don't need another shiny subscription, 17 interconnected tools, or an automation so complicated it requires its own instruction manual.
You need the right tools for where your business is today.
If I can save you money by recommending something cheaper, I will. Even if it means you don't hire me.
And if your real problem is your offer rather than your tech, I'll tell you that too.
I'd rather give you the right advice than sell you something you don't need.
Who do I work best with?
Businesses that already have something working.
You've got customers, an offer people are buying, and a few technical gremlins causing mischief behind the scenes.
Perhaps you want more revenue from your email list, better automations, or someone to finally untangle those integrations nobody dares touch.
You might just want a technical sidekick in your corner.
Someone you can message when something breaks, needs building, or could be making you more money.
That's the kind of relationship I enjoy.
Having once been a tech dino myself, I'm not about to bury you in jargon or make you feel like you need a computer science degree to ask a question.
I'll explain things in plain English. And if you want to understand how something works, I'm happy to show you.
So, how would we work together?
Some clients hire me for a specific project. Others keep me around to improve their systems and tackle whatever technical gremlins appear next.
Either works for me.
I prefer working with a handful of clients because I like knowing how their businesses operate.
That way, when you message me six months later about some obscure automation, I'll already know what you're talking about.
You won't have to explain your entire business to another freelancer for the 47th time.
And don't worry, I won't insist on a meeting every time someone sneezes near a Zapier workflow. A message will usually do just fine.
Some kind words from people I've worked with
Christine helped me get a 35% boost in my open rates which means more profits to my biz with email deliverability and she set up automations for me while I was focusing on client acquisition and delivery!
Maria GudelisFractional CMOChristine is one of the most knowledgeable email marketing experts out there. Working with her on The Boonly newsletter deliverability was a blast not only because we achieved amazing results. Seeing your email landing in the primary tab feels so good but also because I've learned so much about emails through this process.
If you need a kind, smart and experienced consultant to help you with your newsletters or emails, you should know this: Christine is the best.
IrenaNewsletter Creator
Working with Christine as a client was incredible to watch. We tackled a messy email backend and built an authentic evergreen funnel…
Now as an email deliverability consultant, Christine's superpower isn't just technical expertise (though she has that). It's that she's genuinely nice and goes above and beyond because of her own standards, not because someone's paying her to.
Christine has one of the best origin stories in marketing - seriously, ask her about it sometime. What matters is she turned an unconventional start into a thriving copywriting and email deliverability career.
Working with Christine as a client was incredible to watch. We tackled a messy email backend and built an authentic evergreen funnel, but what impressed me most was how she took every concept and made it her own. She doesn't just implement, she genuinely cares about doing right by her audience.
Now as an email deliverability consultant, Christine's superpower isn't just technical expertise (though she has that). It's that she's genuinely nice and goes above and beyond because of her own standards, not because someone's paying her to.
She naturally weaves credit and links to her mentors into conversations and emails - you can tell she values the people who helped her get where she is.
Christine does great work because she cares, period. Plus she's an absolute joy to work with and yes, she loves chicken nuggets. If you need someone who combines technical email skills with authentic human decency, Christine's your person.
I have been a ConvertKit customer for a little over a year, but all I've been doing is broadcasts. I knew I had to get a sequence in for my latest product release, Raising the Bar. I had no idea how to create this sequence. Christine was able to put all the pieces together…
Erika VillarrealCustomer Service ManagerOver a year working as the Marketing Manager at Discount Lots, I've had the privilege of collaborating with numerous email marketers. Among them, Christine stands out as a total package.
…She adeptly manages the intricacies of Klaviyo, from liaising with support to resolving any technical challenges with our developers, ensuring all of them are thoroughly addressed and 100% completed.
Over a year working as the Marketing Manager at Discount Lots, I've had the privilege of collaborating with numerous email marketers. Among them, Christine stands out as a total package.
She's one of the very few email copywriters who can seamlessly adjust to your brand's distinct tone and voice and style. Within a short span of weeks, she has consistently delivered email copy and content that is practically flawless, needing only minor tweaks, if any at all.
If technical expertise in email systems is what you're after, Christine is also undeniably proficient in that aspect. She adeptly manages the intricacies of Klaviyo, from liaising with support to resolving any technical challenges with our developers, ensuring all of them are thoroughly addressed and 100% completed.
For those who prioritize data-driven strategies, Christine is a genuine asset. When presented with guidelines regarding the core email metrics to report weekly, she did more than just meet them. Her initiative led to the creation of multiple Google Sheets detailing her A/B test outcomes and segmentation insights with all the benchmarks that I needed.
Furthermore, Christine excels in project management. She not only quickly adapted to the Asana platform I introduced but consistently provided timely updates on her progress in Slack. Her ability to mediate feedback from her team, herself, and our company ensures challenges are promptly addressed.
One of Christine's commendable traits is her punctuality. She is invariably prepared for meetings, often joining calls ahead of time, ensuring our discussions are efficient and to the point.
In essence, Christine's dedication to her craft is evident in her relentless pursuit of perfection. She welcomes constructive criticism, using it as a catalyst to refine her methods and establish effective standard operating procedures.
In my tenure as a marketing manager, finding an email marketer as dependable and competent as Christine has been a relief. She epitomizes the fusion of creativity, technical prowess, data analytics, and project management.
I can't recommend Christine enough. Beneath her reserved personality, is a burning powerhouse of talent, determination and enthusiasm. Her unique blend of skills is not only rare but ensures she's poised to elevate any email marketing campaign to the next level and achieve tangible results for any company she'll work with.
Katami DimapunongMarketing Manager, Discount LotsI was fortunate enough to mentor Christine, and I've seen her blossom into a first-rate email marketer. Her deep-seated knowledge of ConvertKit and unwavering commitment to email marketing has added immense value to our work together.
Mike CardonaHidden Levers AIChristine is the rare sort of person who not only delivers what she says she will, but finds ways of over delivering that'll knock the breading off your nuggets. She's often ahead of schedule too, which might be even more rare.
Alexander MullanFounder, The Wizards of WordcraftAnyway, I've probably rambled on long enough.
If you've got a business that's making money and tech that's making you question your life choices, let's have a chat.
Tell me what you're working on and where you're getting stuck.
If I can help, I'll tell you how I'd approach it. And if there's a cheaper or easier solution, you'll hear about that too.
You can email me at christine@christinetrac.net or send me a message on LinkedIn.
Thanks for giving me a few minutes of your attention.
I get a kick out of solving technical problems, especially when it means someone else gets to spend less time wrestling with their tech.
Now, quit reading my words and send me a message.
Those honey mustard chicken nuggies aren't going to eat themselves.
Have a jolly day!
Christine
A little hello from the mountains.