If your email marketing and automations are costing you time, money, or your last remaining brain cell, I can probably help you…

How?

Well, that depends on what kind of tech trouble you've gotten yourself into.

Maybe your emails are disappearing into spam folders, taking potential sales with them.

Or you've got a tech stack that resembles a plate of spaghetti. Too many tools, conflicting advice, and automations held together by hope and a prayer.

Then again, perhaps your business is doing well and you just want everything to run better. That could mean cutting unnecessary costs, saving your team hours of manual work, or untangling that spaghetti mess so you can figure out your next move.

Whatever the case, there's a good chance I can help.

I'm Christine, your friendly neighbourhood tech simplifier and occasional systems sorceress.

I help businesses make more money (and lose fewer brain cells) by improving their email marketing, deliverability, and automations.

Sometimes I'm fixing what's broken. Other times, I'm building something new or finding a cheaper, less headache-inducing way to do what you're already doing.

For example…

I once helped Terry get his newsletter up and running in just 90 minutes, after he'd spent two weeks trying to figure it out himself.

Two weeks of tech-induced misery, sorted in an afternoon.

Now, I wish every technical problem could be solved in 90 minutes.

Some require a little more detective work involving API documentation, mysterious error messages, and me wondering why two platforms that claim to integrate with each other… don't.

The funny thing is, I actually enjoy that stuff.

I've even been known to invent technical problems just so I can have the fun of solving them.

Yep. That's my idea of a good time.

I used to be a tech dino. Seriously.

A full-blown technological dinosaur.

I started out as a coach, moved into copywriting, and somehow ended up knee-deep in email systems, APIs, and deliverability.

Quite the career plot twist, eh?

Having been on both sides of the tech struggle, I remember how frustrating it was to spend hours watching tutorials, only to end up more confused than when I started.

Even worse was finally asking for help and getting virtually slapped in the face by some know-it-all tech bro who talked to me like I should've been born knowing this stuff.

Thanks, buddy. Very helpful.

I haven't forgotten what that feels like, which probably explains why I'm so particular about how I work with people.

My philosophy is pretty simple: simplify and humanize your tech.

Forget the funnel the size of Saturn.

You probably don't need another shiny subscription, 17 interconnected tools, or an automation so complicated it requires its own instruction manual.

You need the right tools for where your business is today.

If I can save you money by recommending something cheaper, I will. Even if it means you don't hire me.

And if your real problem is your offer rather than your tech, I'll tell you that too.

I'd rather give you the right advice than sell you something you don't need.

Who do I work best with?

Businesses that already have something working.

You've got customers, an offer people are buying, and a few technical gremlins causing mischief behind the scenes.

Perhaps you want more revenue from your email list, better automations, or someone to finally untangle those integrations nobody dares touch.

You might just want a technical sidekick in your corner.

Someone you can message when something breaks, needs building, or could be making you more money.

That's the kind of relationship I enjoy.

Having once been a tech dino myself, I'm not about to bury you in jargon or make you feel like you need a computer science degree to ask a question.

I'll explain things in plain English. And if you want to understand how something works, I'm happy to show you.

So, how would we work together?

Some clients hire me for a specific project. Others keep me around to improve their systems and tackle whatever technical gremlins appear next.

Either works for me.

I prefer working with a handful of clients because I like knowing how their businesses operate.

That way, when you message me six months later about some obscure automation, I'll already know what you're talking about.

You won't have to explain your entire business to another freelancer for the 47th time.

And don't worry, I won't insist on a meeting every time someone sneezes near a Zapier workflow. A message will usually do just fine.

Anyway, I've probably rambled on long enough.

If you've got a business that's making money and tech that's making you question your life choices, let's have a chat.

Tell me what you're working on and where you're getting stuck.

If I can help, I'll tell you how I'd approach it. And if there's a cheaper or easier solution, you'll hear about that too.

You can email me at christine@christinetrac.net or send me a message on LinkedIn.

Thanks for giving me a few minutes of your attention.

I get a kick out of solving technical problems, especially when it means someone else gets to spend less time wrestling with their tech.

Now, quit reading my words and send me a message.

Those honey mustard chicken nuggies aren't going to eat themselves.

Have a jolly day!

Christine

A little hello from the mountains.